Alicia Keys, “Sip or Spill”

Role: Creative Director

Alicia Keys has always remained authentic and with her first ever self-titled album ALICIA, she gave fans her most liberated version of herself.

We put Alicia to the test and created a social series where we sat down with her over a cup of tea to get all the juicy truths about the rich stories behind the album and her long-standing legacy.

She had to decide whether to SIP OR SPILL the tea as fans guessed her choices.




The Experience


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which kept both fans and celebrities engaged for the day