Alicia Keys, “Sip or Spill”

Role: Creative Director

Alicia Keys has always remained authentic and with her first ever self-titled album ALICIA,
she gave fans her most liberated version of herself.

We put Alicia to the test and created a social series where we sat down with her over a cup of tea
to get all the juicy truths about the rich stories behind the album and her long-standing legacy.
She had to decide whether to SIP OR SPIL the tea as fans guessed her choices.
The result was an all-day interactive game which kept both fans and celebrities engaged.

Social Experience