Pharrell Williams feat Jay-Z, “Entreprenuer”

Role: Creative Director

When Pharrell’s team came to Spotify and asked what we can do with
the lyrics to his new song, Entreprenuer I had one thought:

“What if we put the ‘Black Man lyrics right behind the NYPD station in Times Square?” 

We worked with Motion Designer Austin Shaw, to create the series of type-driven animations that celebrate the perseverance of black entrepreneurs in the face of systemic oppression and racial violence during the Black Lives Matter movement.

Creative Process

Final Result