Pharrell Williams feat Jay-Z, “Entreprenuer”

When Pharrell’s team came to Spotify and asked what we can do with
the lyrics to his new song, Entreprenuer one thought came to mind:

“What if we put the ‘Black Man’ lyrics right behind the NYPD station in Times Square?” 

We worked with Motion Designer Austin Shaw, to create the series of type-driven animations that
celebrate the perseverance ofblack entrepreneurs in the face of systemic oppression
and racial violence during the Black Lives Matter movement.

Creative Process

Final Result